UKNM: CocaCola red and other colours

[Michael Reidy]

Coke issues printers with a tone of specifications for the production of

CocaCola red, but we discovered through work with a client that they fail to

specify the whiteness of the corrugated or board that the packs and boxes

are printed on. The underlying variations of the colour of the substrate can

materially affect the red.


For net marketers, colour is a real problem as servers and individual PCs

vary widely. I understand from another client that 'wrong' colour is a major

cause of clothing returns to online retailers. Does anyone have experience

of this?


3-M and GretagMacbeth are two companies that have some solutions to this

problem, but they have not yet been widely adopted.


Michael



Michael Reidy

Marketing Director & Online Media

Bespoke Publications Ltd

7 Eastgate

Banstead

Surrey SM7 1RN

England

T. + 44 (0)1737 215200

F. + 44 (0) 1737 356433



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