UKNM: RE: How Do They Do That?

[Dan Calladine]

I'm a subscriber to ADVFN.com.  In fact, as a beta tester I get the premium

bulletin board for free.


It's a financial website, so the reason for a lot of the posting is

discussing which shares are going to rise and which ones are going to fall.

Because it's a paid for site, the users tend to be more serious

(independent) share traders than the posters on The Motley Fool (another

great forum.  They now let their members set up their own bulletin boards on

their specialist interests).


ADVFN now has lots of non-stock posts.  An invite to a Christmas dinner

issued yesterday now has over 70 people signed up, and debates are raging

over fuel blockades, "Does anyone like spicy food?" and so on...


Part of the appeal of these sites is that they arrange social functions for

their members, so that many of the regular posters know each other.  This

has turned the site into a community of people of all ages, and from all

over the country who share an interest and know each other.


It's so much of a community that when one of the better known members had a

road accident last year, he was inundated with messages of support via the

board.


& when I did a sponsored walk earlier this year and posted details I

received over �500 in pledges, many from people I'd never met (though to be

fair I did ask that all cqs were made payable to Save The Children, not me).


Dan


> Date: Wed, 13 Sep 2000 14:02:10 +0100

>

From: "Marcus Exall" <marcus [dot] exalladvertwizard [dot] com>

> Subject: RE: UKNM: How do they do that ?

>

> ADVFN.com has one of the best active bulletin boards on the net.  They

> have

> such a value to their community that they even have a premium board that

> thousands of the users pay for - now that's a well developed online

> community.

>

> Marcus  Exall

>

> - -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Neil

> Durrant

> Sent: 13 September 2000 11:25

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: How do they do that ?

>

>

> Hi Chris,

>

> There is nothing worse than a forum thats empty except for the odd

> moderator

> welcome and comment!

>

> Starting a new board can take some time to develop the community.

>

> The best tip I have found to work is to feature comments from the board

> prominently on the sites home page and newsletter. Look for Requests for

> help or 'controversial' postings for this!

>

> You will also find it's not uncommon for a board to be initiated by the

> webmaster posting various messages using a variety of different email

> addresses, but I'm not advocating such behaviour ;)

>

> >From a marketing point of view, if you can create a busy active community

> sharing ideas on your site then of course you have a greater chance to

> impart your message or demonstrate your expertise in your field.

>

> Neil Durrant

> www.affiliatemarketing.co.uk



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