RE: UKNM: How do they do that ?

[Lindsey Pickles]

Okay, off the top of my head, how about registering the forums on discussion

forum search engines such as remarq, liszt, deja etc.?

Second, do you have a mailing list?  If yes, does the registration process

ask for the users specific interests?  You could then begin look at the

interests specified and then maybe look at asking an expert in that field to

conduct a Q and A session.  You could then look at pr'ing that to the

business press and targeting interested users on your database... That could

then expand into other fields of interests on a weekly basis... Otherwise,

you could always look at hiring some guerrilla marketeers to come in and

talk to themselves ;-)


-----Original Message-----

From: Chris Lewis [

clewisinformation-innovation [dot] com (mailto:clewisinformation-innovation [dot] com)

]

Sent: 14 September 2000 11:00

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: How do they do that ?



Hi Lindsey,


much of the content on our site is Finance and New Technology related

- perhaps a bit "too" broad actually. The idea is to filter users

through to our other corporate and product sites. This originally was

to be done covertly, yet the overt approach has worked far better.


The idea for the forum is to persuade our users to discuss the issues

raised by our content, but ideally to create a community that feeds

on itself. This I know is possible as many members of the list have

pointed out to me. We aim to attract finance and technology students

and business execs that have use of certain reference materials,

however the "hooks" available to me are as always particularly

limited.


with a soar head...


Chris.



>Hi Chris

>

>A few questions for you- What are you trying to achieve and why?  Are you

>looking to attract users overtly or covertly?  Why do you want users to go

>to your discussion forum?  Who do you want to attract?  What marketing

hooks

>you have at your disposal to do this?

>

>Let me know

>

>cheers

>

>Lindsey

>

>ps. about the headbanging- i hope you're not doing this in public?!



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