UKNM: The Institute of Direct Marketing

[Ruth Stone]

Hi


I work with the Institute of Direct Marketing and joined this discussion

group having read about it in New Media Age.  Humour, irony and cussing

aside I must say that I have found parting with my e-mail address on this

occassion worthwhile.


It seems so far that the IDM and the contributors to this group are in

agreement about the importance of targeting propects and managing customer

relations for retention purposes with a solid database supporting all

marketing activity.  After all these are the core principles of direct

marketing and they are proving to be ever more important as business

operations move online.


In my PR capacity I am forever looking for interesting new topics and trends

for discussion and appropriate speakers for the many courses and events the

IDM runs.  I write first to introduce the IDM to those who have not heard of

it and second to invite suggestions for hot topics and recommended speakers

that would appeal to a marketing community eager to succeed online.  If you

are or know any e-creatives I would be especially happy to hear from

you/about them.


To find out more about the IDM visit www.theidm.com - but please bear in

mind that the site is being updated and a portal will replace it soon.


Thanks


Ruth



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