RE: UKNM: Online advertorials???

[Casper Moller]

The closest to online advertorial/product placement I can think of is the

campaign that we're running for Adidas on our NBCOlympics.com site. Just

click on the advert in the top right hand corner when it rotates by, and

you'll see what our press release about our partners describes as "Get a

hold on the biomechanics of weightlifting" brought to you by Adidas, is an

up close look at the force and strength behind U.S. Olympic contender Cheryl

Haworth's weightlifting maneuvers. In

addition to the in-depth analysis of the lift, the viewer is also

instantaneously able to review Adidas Olympic weightlifting gear and can

choose to make a purchase.


Casper


-----Original Message-----

From: Ben Rooney [

ben [dot] rooneybigfoot [dot] com (mailto:ben [dot] rooneybigfoot [dot] com)

]

Sent: 21 September 2000 16:36

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: Online advertorials???



Good advertorial.  Hmmm.

That's a tautology isn't it?


Ben


----- Original Message -----

> We all know about printed advertorials, but anyone on the list use or

worked

> with online advertorials?

>

> Are there any case studies or examples of good/bad examples of an online

> advertorial.

>

> Any thoughts on this?

>

> Leslie



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