Re: UKNM: Search Engines

[David Mill]

If this helps, at MediaCo, we believe the most successful strategy for

Search Engines and Directories is to always submit manually to the top

sites.


This avoids the danger of Search Engines "seeing" a software submission as

"spamming" and allows individual submissions to be tailored as required.


In the case of Directories, tailored submissions are, in our view,

essential and require hand-crafted methodology.


For our part, we do also employ a software solution for targeted submission

to numerous lower-level search and directory sites. But this is tried and

tested, can result in the delivery of further quality traffic and can help

boost the site's "link popularity".


With regard to "link popularity", as you may know, search engines are

giving more "weight" to sites that are linked to from others in their

catalogues. The only successful way of becoming very "popular" is through

an Affiliate Link campaign. That is through the ongoing identification of

relevant/symbiotic sites and discussion with site owners regarding links

(often reciprocal).


Re Banners: Don't forget the value in branding they offer with or without

click-throughs.


David





Sarah Thomas wrote:


 > I've just read an article in Internet.Works about how search engines are

the

 > main method to generate traffic and that banners are a waste of money.

 >

 > Is there any other way of getting listed on main search engines apart

from

 > manual submission? What's the secret?

 >

 > And are banners a complete waste of money?

 >

 > Sarah Thomas

 > Motion Pixels

 > 57-60 Charlotte Road

 > London

 > EC2A 3QT

 > Tel: 020 7739 8499

 > Fax: 020 7739 7124

 > Web: www.motionpixels.co.uk

 >

Email: sarahmotionpixels [dot] co [dot] uk

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