UKNM: RE: Email newsletters....

[John Braithwaite]

Hi there


Having done a lot of investigative work on these subject, I am pleased to

say that The Good Book Guide (http://www.thegoodbookguide.com) will be

launching, sometime next month, an email newsletter to end all email

newsletters. It will offer HTML or plain text versions (IMHO you either have

to give the choice of either or just go for plain text. NEVER just offer

HTML... red rags and bulls... ) AND (for the most interesting bit... ...

drum roll) it will have internal personalisation built in.


What does this mean? Well, it's more than just getting your first name

right! Basically most sites offer either one enormous behemoth of an email

or lots of little piddly, too targeted, emails. With this one - the choice

is yours. If you only like books on History and Science - that's all that

you will receive as the filling in your 'sandwich'. If you want more, you

can get more!


As that little geezer from First Direct says - "You're in control". I will

email the list when it goes live so they can take a look for themselves.

It's not rocket science, but that's the whole point - it's for every user -

whatever they want.


Watch this space, email me off list if you want to know more. This seems

like a salesy email.... but I'm just SO excited about it.... sad really!


John B



Date: Mon, 25 Sep 2000 12:50:51 +0100

From: "Tim Ireland" <

timdesignercity [dot] com

>

Subject: UKNM: Re: Html vs text


Nick Horley <

nick [dot] horleyvirgin [dot] net

> asked:

> What's the current thinking on the old question of html vs text for opt-in

> email newsletters in B2B


<snip>


I have some very reliable statistics on this:


Users preferring Plain Text: 99.99%

Clients wanting to use HMTL: 99.99%


;o)


Tim Ireland

www.designercity.com

www.another.com

www.buymybook.co.uk



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  The biggest, best Chinwag Networking party...ever...

    **27th September 2000**  put it in your diaries now

 RSVP to http://www.chinwag.com/uk-netmarketing/party.shtml

  To sponsor the event email

spareanychangechinwag [dot] com

               generously supported by...

  *** DoubleClick ***      http://www.doubleclick.net

  The leading provider of comprehensive global Internet

 advertising solutions for marketers and Web publishers.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com