Re: UKNM: Something for nothing

[Zing!n Media]

First of all, thanks to everyone who replied to my post both on- and

off-list. It looks like we'll be going ahead with the feature and I'll get

back to everyone who offered to take part as soon as we've decided on the

format.


> What _is_ interesting to see is how many sites people really do use very

> often! Leslie can only name 5, and this is his line of business.


I'm exactly the same and I`m the editor of web guide site!!


When we were building the original version of the Zingin guides we asked

loads of internet users to list the sites which they used regularly in order

to build up a profile of our target user.  It was frightening to see how

many people's list consisted of Hotmail, Amazon, Yahoo plus one or two other

hobby-related sites.


Could it be that people tend to find sites using search engines without

paying attention to the name of the company providing the service. They dive

in, grab the info/order the product they want and, perhaps, bookmark the

site for future reference.


Unlike television programmes or brands of washing up liquid, we don`t have

to know the name of the company to locate their services and so, when asked

to name sites we visit regularly, we struggle to name more than five.


The sheer volume of sites offering the same info/products doesn`t help

either.


Just my rambling early morning thoughts.


Paul


==


Paul Carr

Managing Editor


Zingin.com - The UK's finest internet guide.

http://www.zingin.com

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