viralmonitor Archive

Hi all,

My name's Lisa and I work for the London agency Social Fuel. We are working with Durex UK on the launch of their Mutual Climax condoms - Durex Performax Intense. The campaign "In Sync" emulates the properties of the condoms, "slow him down and speed her up".

The flash Facebook game launches in the lead-up to Valentine's Day, allowing consumers to be "in-sync" with their virtual gaming partner.

It shows two turntables playing 'Let's Get it On' by Marvin Gaye at two different speeds. Fans jump on the decks to speed up and slowdown in order to hear the song correctly. Hold the track in-sync for 10 seconds they prove their "virtual connection" and head to the next level!

The game encompasses amazing prizes including golden tickets to the VIP launch party at the exclusive London club The Box, headlined by DJs Annie Mac and Scott Mills, as well as daily products!

Play and win here: http://on.fb.me/zOK019
See the TV ad here: http://youtu.be/qfpR-APrIfI

Feedback welcomed! Hope you enjoy!

Thanks,
Lisa


Lisa Hardy - Account Director
D: +44 (0)207 226 2515 | E: lisa at socialfuel.com<mailto:lisa at socialfuel.com> | W: www.socialfuel.com<http://www.socialfuel.com/>
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