viralmonitor Archive

Adrenaline junkies, this one's for you...

We've been commissioned to promote EA Games' adrenaline pumping new
snowboard title SSX, released on Friday 2nd March.

To celebrate the release, EA SPORTS invited fans to 'race, trick and
survive' a dramatic 400-metre long zip-line night jump from the top of
Battersea Power Station in London. 

A short film 'SSX | DEFY REALITY : LIVE' captured the nerve-wracking moments
when SSX fans from across Europe arrived at a mystery location to face a
truly exhilarating challenge: flying down an iconic London landmark from 60
metres up at speeds hitting 80kph at night.  

Recreating the gravity-defying gameplay and signature stunt action of SSX in
an astounding urban landscape, the Live experience was a rush of emotions
for the fans who descended from the mountain of Battersea Power Station on
the specially constructed zip-line. 

Ascending to the roof of Battersea Power Station, they were strapped into
their decks and then took the plunge. 20 seconds of heart-racing 'big air'
pulling off spectacular tricks and stunts in the spirit of SSX on their
descent. All of them defied reality - all became snowboarding legends.

See for yourself:
http://youtu.be/7PIgKK79NCE 

Over and out.

Harry Cymbler
Founder
Hot Cherry
Digital PR + social media since 2001
www.hotcherry.co.uk