viralmonitor Archive

Ladies and Gentlemen,

 

We've been working with our friends at Disney on a digital PR and social
media strategy for Jessie, the comedy series on Disney Channel. 

 

The show stars 18-year-old teen starlet Debby Ryan (The Suite Life on Deck
and 16 Wishes) who plays Jessie, a small town girl with big dreams who moves
to New York City and becomes a nanny for a high-profile couple. 

 

Here's Debby Ryan offering her top nanny tips 

http://youtu.be/lHR2OIPwGEs

 

Jessie looks set to take the UK by storm following its huge ratings success
in the U.S. with 4.6 million viewers tuning in to make it the most-watched
Friday series premiere in three years. 

 

Fans of Jessie will be pleased to learn that the New York penthouse
apartment featured in the show is the latest location to be added to
Superbia, the brand new virtual city inspired by Disney Channel shows:

www.disneychannel.co.uk/superbia 

 

Our digital PR and social media strategy for Superbia has done rather well.
To date we've secured coverage including The Sun online, Mail online,
MTV.co.uk, MSN and Digital Spy, not to mention international online coverage
from regions including Brazil, Mexico, Poland, Sweden and Spain.

 

Over and out.

 

Harry Cymbler

Founder

Hot Cherry

Digital PR + social media since 2001

Join us on Facebook http://www.facebook.com/hotcherrydigital 

Join me on Twitter http://www.Twitter.com/HarryHotCherry   

 

 

 

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