viralmonitor Archive

To launch the brand new series ‘The Librarians’ on SyFy on Monday 8th December, the channel secretly filmed a prank video on three unsuspecting newly started library assistants in a South London Library.

Check out the full video here - https://www.youtube.com/watch?v=g3eQGN8EicI&feature=youtu.be

Here are a couple of stills from the shoot as a full on Knight battle rages down the aisles…

Full press release can be found below.

Let me know what you think!

Best,

Shaneil


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Knight to remember at the Public Library


·         Medieval knights stun unsuspecting librarians

·         Prank video created to celebrate the launch of new TV series The Librarians on Syfy

·         Watch the hysterical footage here - https://www.youtube.com/watch?v=g3eQGN8EicI&feature=youtu.be

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For three unsuspecting librarians, it was meant to be a quiet first day on the job. But little did they know that a medieval battle of epic proportions was about to unfold in front of them – as if lifted from the pages of a George RR Martin novel.

The newly hired employees turned up for work at a quiet public library in South London, where they were shown into the main lending room to begin returning books to the shelves. They thought they were simply being left alone with the books…but it wasn’t long before some extraordinary events started to unfold around them.

Flaming arrows shooting through the air, books exploding off the shelves and two medieval knights slashing at each other with their swords were just the start of what turned out to be no ordinary first day on the job.

The wacky scene was staged to celebrate the launch of new TV series, The Librarians, on Monday 8 December at 8pm on Syfy. The three unaware librarians were really walking into an elaborately rigged set, dreamed up by 12 special effects professionals and an undercover video team. The goal was to create a prank culminating in a gripping sword fight staged by stunt men who have appeared in films such as Pirates of the Caribbean and The Avengers.

Nicky Douglas, Managing Director, UK, Universal Networks International, said: “We wanted to bring the magic and action of our new show The Librarians to a quiet, ordinary Public Library in South London. We set up three unsuspecting library assistants who found themselves enthralled in a medieval battle between two knights. We certainly gave them a first day to remember!”

The Librarians centres on an ancient organisation hidden beneath the Metropolitan Public Library in New York dedicated to protecting an unknowing world from the secret, magical reality hidden all around. Together, the group solves impossible mysteries, fights supernatural threats and recovers powerful artefacts from around the world.

The Librarians starts on Monday 8 December at 8pm on Syfy.

For more information: Sam Corry/Shaneil Patel – SC at taylorherring.com/<mailto:SC at taylorherring.com/> SP at taylorherring.com<mailto:SP at taylorherring.com> 020 8206 5151

About Syfy
Syfy is part of Universal Networks International, the global channels division of NBCUniversal. Inviting viewers to “Imagine Greater,” Syfy offers a unique mix of the best movies, drama series and entertainment from the worlds of fantasy, the supernatural, science fiction, and alternative science and reality. Syfy’s first-run premium content includes The Originals, Defiance, Dominion, Lost Girl and Haven.
Syfy is available on Sky/HD 114, Virgin Media/HD 135/165, TalkTalk and BT TV 419/861.



Shaneil Patel
Taylor Herring
T: 0208 206 5151 M: 07851707620
► Links:  Web<http://www.taylorherring.com/> – Twitter<https://twitter.com/TaylorHerringUK> – Facebook<https://www.facebook.com/TaylorHerringPublicRelations> - Showreel<http://www.youtube.com/watch?v=Wf5B1Kld7J8> – Flickr<http://www.flickr.com/photos/taylorherringpr/>
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Agency Of The Year, BVA Awards 2014
Best PR Campaign, The Guardian MAA Awards 2014
Most Spectacular Campaign, Creative Out Of Home Awards 2014


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