viralmonitor Archive

FOR IMMEDIATE RELEASE
SAVINGS ACCOUNTS? THEY CAN BE SCARY!



·         79% of Brits don't check what return they're getting from their savings

·         80% of savings accounts in the UK are reported as "zombies"

·         As 63% of Brits prioritise finances as a New Year's Resolution, the walking dead take to the City of London to highlight the problem of zombie accounts
Picture Caption: RateSetter warn the public of the danger of "zombie" savings accounts by shocking commuters with actors dressed as zombies at Liverpool Street, Bank Station and the Bank of England

Watch the video here - http://www.youtube.com/watch?v=iZPkTe5_t-8

London, 16th January: Britons are in the dark when it comes to their savings accounts, and are at the risk of falling victim to so-called "zombie" accounts, new research released today reveals.

Peer-to-peer lender RateSetter commissioned the independent study, which found that 79% of Britons admit to not checking their savings returns against inflation, whilst over half - 52% - don't know what return their savings account is currently giving them.

Shockingly, a terrifying 80% of all savings products in Britain are reported as zombie accounts, so-called because of their lifeless returns and that they are shut to new customers. Their rates can fall as low as 0.1% - earning a pitiful £1 a year on savings of £1,000, highlighting the potentially negative impact that not keeping on top of savings can have.

As 63% of Brits revealed that they are prioritising sorting out their finances as a New Year's resolution, RateSetter set zombies loose in the City of London in an effort to both wake people up to the effects of zombie accounts and shock them into saving their savings.

The zombies caused quite a stir as they terrorised commuters at financial institutions including the Bank of England and the Royal Exchange, and transport hub Liverpool Street Station.

Rhydian Lewis, RateSetter Founder and CEO, said: "Zombie accounts are doing hard-working savers a real injustice. We want to help the public realise this problem and show them that there is a positive alternative to savings accounts, which will give them a fantastic return on investment. Given the economic climate, it's never been more important to make the most out of our hard-earned money, so we hope our zombies will shock people with 'infected' accounts into action!"

RateSetter is a modern finance company, which offers 3.2% on its 1 year bond product. To find out more visit www.RateSetter.com<http://www.RateSetter.com>.



ENDS
For more information please contact Julia Besley or Jen Fairweather at Taylor Herring PR
JB at taylorherring.com<mailto:JB at taylorherring.com> / JF at taylorherring.com<mailto:JF at taylorherring.com> / 0208 206 5151

Notes to Editors
RateSetter - www.RateSetter.com<http://www.RateSetter.com>

About RateSetter:

1.             A better rate
RateSetter is a peer-to-peer finance site which matches consumer borrowers with savers looking for a better rate.

The latest rates for savers offered by RateSetter are:

Monthly Access:      1.7% (annualised)
1 Year Bond:             2.9% (annualised)
3 Year Income:        4.2% (annualised)
5 Year Income          5.6% (annualised)

2.             Growth
RateSetter was the fastest growing peer-to-peer lending website in the world in 2013 at 298% and has lent over £150m.

3.             Lenders have never lost a penny
RateSetter has turned peer-to-peer lending on its head by focussing on making it 'simple and safe' thanks to its prudent processes and its unique Provision Fund. This has meant that every saver has received every penny due of both capital and interest, a unique achievement in peer-to-peer lending. The Provision Fund stands at £2.5m + and is growing fast. RateSetter seeks to make peer-to-peer lending a simpler and safer proposition.

4.             Industry now recognised
RateSetter is a founding member of the Peer-to-Peer Finance Association who are leading the way in helping the FCA define regulation for this sector. Regulation is set for April 2014.

5.             Great customer service
Not only great rates, but great customer service. An independent review website (reviewcentre.com) identifies 98% customer satisfaction.

Recent customer quotes:
"With the banks continuing to turn the screw on investor returns, RateSetter is one of extremely limited opportunities to secure interest on pension pots." Gordon, 60, Andover

"RateSetter are blazing a trail and getting back to what banking should be about." Jochem, 35, London


Julia Besley
Taylor Herring PR
T: 0208 206 5151 M: 0787 214 5100 @julia_besley
Website<http://www.taylorherring.com/> - Twitter<https://twitter.com/taylorherringpr> - Facebook<http://www.facebook.com/TaylorHerringPublicRelations>  - Showreel<http://youtu.be/Wf5B1Kld7J8>


______________________________________________________________________
This email has been scanned by the Symantec Email Security.cloud service.
For more information please visit http://www.symanteccloud.com
______________________________________________________________________
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/viralmonitor/attachments/20140116/c500fc9a/attachment-0001.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: RateSetterZombies-1.jpg
Type: image/jpeg
Size: 675204 bytes
Desc: RateSetterZombies-1.jpg
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/viralmonitor/attachments/20140116/c500fc9a/attachment-0004.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: RateSetterZombies-7.jpg
Type: image/jpeg
Size: 837958 bytes
Desc: RateSetterZombies-7.jpg
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/viralmonitor/attachments/20140116/c500fc9a/attachment-0005.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: RateSetterZombies-9.jpg
Type: image/jpeg
Size: 794386 bytes
Desc: RateSetterZombies-9.jpg
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/viralmonitor/attachments/20140116/c500fc9a/attachment-0006.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: RateSetterZombies-10.jpg
Type: image/jpeg
Size: 872045 bytes
Desc: RateSetterZombies-10.jpg
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/viralmonitor/attachments/20140116/c500fc9a/attachment-0007.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: RateSetterZombies-4.JPG
Type: image/jpeg
Size: 533636 bytes
Desc: RateSetterZombies-4.JPG
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/viralmonitor/attachments/20140116/c500fc9a/attachment-0001.jpe>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: RateSetter Zombies Press Release FINAL.docx
Type: application/vnd.openxmlformats-officedocument.wordprocessingml.document
Size: 51903 bytes
Desc: RateSetter Zombies Press Release FINAL.docx
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/viralmonitor/attachments/20140116/c500fc9a/attachment-0001.docx>