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Hi,



JUST EAT have launched the ultimate takeaway sharing garment in the form of the ‘Takeaway Twosie’



The ‘Takeaway Twosie’ is the first real shared-clothing garment, sporting one arm for each person and a joint middle leg, requiring the wearers to help each other to tuck into their takeaways – itself providing ample opportunity for hibernation horseplay. Out of the 2,000 Brits surveyed, over 60% of those who order on a Saturday night feel inclined to share their takeaway orders with others, making the ‘Takeaway Twosie’ the must have item for takeaway enthusiasts.



Takeaway orders are predicted to peak before the festive party season starts with Brits choosing to hibernate in front of the box, watching prime time Saturday night television.



Full set of images here –  https://www.flickr.com/photos/taylorherringpr/sets/72157649399376966/



Please let me know if you need anything else



Best,



Shaneil



For Immediate Release



New Takeaway Attire – The ‘Takeaway Twosie’

[JUST EAT-12][JUST EAT - 101]

·         JUST EAT launches the ‘Takeaway Twosie’ in three styles – Italian Hot, Sumptuous Sushi and Nice N’ Ricey combo

·         More Brits are staying in for takeaway and watching prime time TV than going out

·         Pre-Christmas hibernation set to peak this weekend with a record number of national takeaway orders

·         Chinese voted nations favourite Saturday night-in takeaway



Full set of images of the Twosie can be found here – https://www.flickr.com/photos/taylorherringpr/sets/72157649399376966/



A new takeaway-inspired clothing range has been launched, as the world’s number one takeaway ordering service JUST EAT<http://www.just-eat.co.uk/?gclid=CKz2xr-W-sECFRMatAodP1sABA> finds that more Brits prefer staying in for sofa-based shenanigans rather than going out for a night on the tiles.



The ‘Takeaway Twosie’ is the first real shared-clothing garment, sporting one arm for each person and a joint middle leg, requiring the wearers to help each other to tuck into their takeaways – itself providing ample opportunity for hibernation horseplay. Out of the 2,000 Brits surveyed, over 60% of those who order on a Saturday night feel inclined to share their takeaway orders with others, making the ‘Takeaway Twosie’ the must have item for takeaway enthusiasts.



The culinary fashion innovation comes in three styles Italian Hot, Sumptuous Sushi and Nice N’ Ricey combo. Hand-made in Italy, the ‘Takeaway Twosie’ comes complete with two handy pockets, perfect for stashing that sneaky extra slice for later, plus a large shared pocket for cutlery and napkins, and multiple dip pockets.



JUST EAT can reveal that Chinese is the nation’s most popular takeaway cuisine with Sweet & Sour Chicken (25%), Crispy Aromatic Duck (24%) and Chow Mein (20%) coming out as the favourite top dishes. In the last 12 months alone over one million Chicken Chow Meins have been ordered through JUST EAT.



The UK’s top ten takeaway cuisines are revealed as...



1 – Chinese (72%)

2 – Indian (62%)

3 – Italian (48%)

4 – British (48%)

5 – American (30%)

6 – Mexican (20%)

7 – Thai (19%)

8 – Greek (9%)

9 – Turkish (9%)

10 – Spanish (8%)



Indian and Italian cuisine are still popular choices for takeaway lovers with Tikka Masala (22%) and Pepperoni pizza (27%) being revealed as the nation’s favourite Indian and Italian dishes respectively.



The new Takeaway Twosie is being trialed after JUST EAT research reveals that in the run up to Christmas more than half of Brits (59%) are shunning nights out in favour of watching reality TV shows such as I’m A Celebrity Get Me Out Of Here and Strictly Come Dancing. The ‘Takeaway Twosie’ is being released to coincide with a mammoth weekend of takeaway ordering (beginning Friday 28th November) when JUST EAT predicts more meals will be ordered online than ever before in the UK, which also follows JUST EAT celebrating its 100 millionth UK order last Saturday.



Takeaway orders are predicted to peak before the festive party season starts with Brits choosing to hibernate in front of the box, watching prime time Saturday night television. I’m A Celebrity Get Me Out Of Here (20%) is the preferred choice of programming with almost 1 in 5 Brits opting to watch it with a takeaway over other popular shows such as The X Factor (19%) and Strictly Come Dancing (16%). The sofa proves to be the most popular chosen location in the house to eat takeaways with 6 out of 10 Brits preferring to lounge rather than sit at the dining table (27%).



Graham Corfield (@corfers), UK MD of JUST EAT says: “Our new ‘Takeaway Twosie’ is the perfect addition to the wardrobe of any fashionista who likes to tuck into a takeaway with their partner or best friend.  Designed in the UK, hand-made in Italy, we think this garment is going to be a real hit for the Winter fashion season.”



Corfield adds: “We are expecting record sales this weekend as the UK hibernates before Christmas party season. With Brits tuning into popular TV programmes such as X Factor and Strictly Come Dancing, whilst tucking into their favourite takeaway dishes, the Takeaway Twosie is the perfect outfit to be sporting this weekend.”





- ENDS –

For more information please contact Sam Corry / Shaneil Patel – SC at taylorherring.com<mailto:SC at taylorherring.com> / SP at taylorherring.com<mailto:SP at taylorherring.com> or 0208 206 5151.



About JUST EAT

JUST EAT plc (www.just-eat.com<http://www.just-eat.com>), launched in a Danish basement in 2001, but is now active in 13 countries around the globe and based in London. JUST EAT is on track to generate £1bn in revenue per year for the restaurant industry. Worldwide, JUST EAT has over 2m Facebook fans and its smartphone app has been downloaded over 4.3 million times. There are currently over 40,800 takeaway restaurants signed up to JUST EAT, which uses proprietary technology to offer an efficient on-line ordering service. Based on percentage revenue growth over the last five years, JUST EAT was recently ranked in the Deloitte 2013 Technology Fast 500 EMEA and is recognised as one of the 500 fastest-growing technology companies across Europe, the Middle East and Africa (EMEA). The brand has also won multiple marketing awards, including a 2013 SABRE award for Best Guerrilla Marketing.




Shaneil Patel
Taylor Herring
T: 0208 206 5151 M: 07851707620
► Links:  Web<http://www.taylorherring.com/> – Twitter<https://twitter.com/TaylorHerringUK> – Facebook<https://www.facebook.com/TaylorHerringPublicRelations> - Showreel<http://www.youtube.com/watch?v=Wf5B1Kld7J8> – Flickr<http://www.flickr.com/photos/taylorherringpr/>
[cid:2DCFD3D9-6E2A-444A-9CBC-57A72BAD92D5]
Agency Of The Year, BVA Awards 2014
Best PR Campaign, The Guardian MAA Awards 2014
Most Spectacular Campaign, Creative Out Of Home Awards 2014


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