viralmonitor Archive

For Immediate Release - TUESDAY 21ST JULY 2015
DADDY COOL
THORPE PARK RESORT BANS AIR GUITAR, INTRODUCES UNIQUE DAD DANCING
PENS FOR ISLAND BEATS FESTIVAL
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·         Initiative follows viral sensation 'dancing dad' which was filmed at the festival

·         Video now at over 5 million views

·         New video featuring Dancing Dad Simon Jones launches special dad dancing areas with video of his top five moves

·         THORPE PARK Resort’s ISLAND BEATS runs to 30th August



Video: https://www.youtube.com/watch?v=aqSo2n4tYJc

Images: https://www.flickr.com/photos/taylorherringpr/sets/72157655698370370

Download video: https://vimeo.com/133954960

THORPE PARK Resort have responded to the internet sensation that is dad dancer Simon Jones by inviting him back to ISLAND BEATS.

Simon filmed a video on site during Little Mix’s gig on Friday during which he expressed his shock and delight at the 5 million views his video has had – which was even shared by Britney Spears.

As viewers loved his fearless “dance like nobody’s watching” attitude, THORPE PARK Resort also invited Simon to give fellow dads – and mums and kids – some tips on how to rock his legendary moves.

Simon also tried out THORPE PARK Resort’s new dad dancing areas - a series of special cordoned off areas for dad dancing throughout the duration of their summer-long ISLAND BEATS music festival.  The dancing pens allow flamboyant dads - and mums - maximum arm and leg space to show off their moves in a controlled environment.

Simon said: “I was gobsmacked at the response – I try to have fun when I dance and love that I have been given the opportunity to make people smile, and give them some tips on how to enjoy themselves with my moves too. I think the pens at ISLAND BEATS are a great idea – we’ve got our own VIP area to really let loose in now!”

The unique areas will be in place at the festival throughout the summer until 30 August when top chart acts including The Vamps, Little Mix, Professor Green, DJ Fresh and Rizzle Kicks will have all been amongst the headline performers.
THORPE PARK Resort’s Head of Park Operations Andrew Walker said: “We loved the reaction the footage of Simon got and were thrilled when he agreed to come back. Our special dad dancing areas will be especially wide to accommodate flailing arms and classic dance moves giving everyone the space they need to smash it on the dancefloor.  We encourage all kind of dance moves however we are completely banning air guitar - we appreciate dads will want to dance but we have to draw the line somewhere.”
ISLAND BEATS is hosting some of the UK’s leading bands and artists throughout July and August, the full line up:
11th July: The Vamps
17th July: Little Mix
24th July: Ella Eyre
25th July: Stereokicks
31st July: Sigma
1st August: Rizzle Kicks
7th August: Professor Green
8th August: Rixton
14th August: Wilkinson
15th August: DJ Fresh
21st August: Conor Maynard
29th August: Union J

Tickets to the ISLAND BEATS gigs start from £25 (artist dependant) and guests with tickets already booked for the day can upgrade to an ISLAND BEATS ticket for just £10.

For those who want to make the most of their day, book into the THORPE SHARK Hotel which offers bite-sized accommodation on Resort. Park tickets, first-to-ride, and breakfast included in all hotel prices.
Find out if your parents suffer from Embarrassing Parents Syndrome by taking the online test www.TheEmbarrassingParentsTest.com<http://www.TheEmbarrassingParentsTest.com>
https://www.thorpepark.com/music-and-events/events/island-beats/
ENDS

For further information, please contact Taylor Herring: Shaneil Patel (sp at taylorherring.com<mailto:sp at taylorherring.com>) / 0208 206 5151

Notes to Editors

About THORPE PARK Resort:
With over 30 rides and attractions to enjoy, families and friends can also laugh louder, scream longer and experience THORPE PARK Resort’s world-class coasters including THE SWARM, the UK’s first winged rollercoaster, Stealth, one of Europe’s fastest and tallest rollercoasters, Colossus, a ten loop rollercoaster and Nemesis Inferno, a feet-free, legs-dangling coaster experience, as well as SAW – The Ride.


Shaneil Patel
Taylor Herring
T: 0208 206 5151
► Links:  Web<http://www.taylorherring.com/> – Twitter<https://twitter.com/TaylorHerringUK> – Facebook<https://www.facebook.com/TaylorHerringPublicRelations> - Showreel<http://www.youtube.com/watch?v=Wf5B1Kld7J8> – Flickr<http://www.flickr.com/photos/taylorherringpr/>
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Agency Of The Year, BVA Awards 2014
Best PR Campaign, The Guardian MAA Awards 2014
Most Spectacular Campaign, Creative Out Of Home Awards 2014


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