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Unlocking the Value of Video - Ooyala London Briefing

Ooyala London Briefing Event, Unlocking the Value of Video January 20th 2010, Century Club, London. With Jay Fulcher of Ooyala, William Wheaton of Akamai, Nick Thomas of Forrester, Amit Sharma of Ingenious Consulting and Paul Cheesbrough of Telegraoh Media Group taking part. William Cooper of Informitv will moderate. Please register to attend

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Date: 20 January 2010
Location: Century Club, UK

Online Ad Spend Overtakes Television

monopoly-e-commerce by danielbroche - http://www.flickr.com/photos/danielbroche/2258988806/Figures released from the Internet Advertising Bureau’s (IAB) bi-annual online advertising expenditure study, carried out in partnership with Pricewaterhouse Coopers (PwC) and the World Advertising Research Centre (WARC), makes for enlightening reading.

For the first time in the UK the internet has surpassed TV to become the single biggest advertising medium in the country.

Online adversiting spend overtook TV to become the UK's biggest advertising medium in the first half of 2009. It grew 4.6%, to £1.75 bn in H1, giving it a record market share of 23.5%.

Even as advertising experienced a 16.6% decline overall, online's ability to engage audiences, its measurability and a sturdy ROI is keeping the sector above water, where TV and other mediums have floundered and sunk.

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12 October 2009 by Suzanne Morrow