Alex North

Held on Tuesday 25th by Facebook at the Advertising & Marketing Hub at Facebook, this session was designed to inspire both brands and agencies to engage their customers in highly effective ways on Facebook and covered:

• Creative best practices for reaching and engaging audiences on Facebook
• How to measure success and ROI of your activities

Eric Edge (Head of Marketing Communications, EMEA, Facebook) discussed creative best practices for reaching audiences on Facebook and Alex North (Measurement Partnership Lead, EMEA, Facebook) presented an overview of how to measure the success of your Facebook activities. Check out what they had to say in the livestream below.