There’s no question that when it comes to Social CRM and accurately measuring the success of all your online activities some metrics are essential and some are entirely misleading.
It can be hard sometimes trying to explain this to clients whose starting point is that they want to get 100,000 fans on Facebook or 50,000 video views on YouTube, without having thought through what these numbers really mean and how valuable these “followers” are. If you get too focused on these numbers you can end up following the “stupid metrics”.