asda

The Digital Food & Drink Conference – Boosting Performance

Join 17+ senior food and drink brands and retailers including ASDA, Kellogg Company, Monster Energy, Arla Foods, Morrison's, Mondelēz International, Twitter and Kerry Foods reveal best-practice case studies for on-trend, results-boosting digital food and drink strategies

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Date: 9 March 2016
Location: One America Square, UK

Internet Leaders Dinner: Inside Social with ASDA

At this dinner Dominic will guide us through their journey of social media strategy and implementation. Dom will share his experiences on implementing ASDA's Social Media Strategy.

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Date: 10 September 2013
Location: Elysee Restaurant, UK

ASDA fights back at employee abuse on YouTube

ASDA employee

After video clips of a store employee running riot in corriders, staff rooms and damaging stock were posted on YouTube the ASDA fought back with some damage limitation, social media style.

Clips showed My Ayub, employee of the ASDA Fulwood store, licking and stamping on a raw chicken and putting it back on the shelf for customers to buy, he set off fire alarms and cut other employees clothes.

In retaliation employees from ASDA Fulwood branch posted their responses to his YouTube carnage online. The staff members featured in the comeback video look genuinely upset and called for, 

"the person involved to get what's coming to them."

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30 September 2009 by Suzanne Morrow