We’re excited to announce the next Digital Mission trip, the Great Enterprise Tech Expedition, a collaboration with UK Trade & Investment, the Mayor of London and TechCityUK, supporting 20 of the UK’s fastest growing cloud software firms on a whistlestop 3-city US mission covering Chicago, Boston and NYC from 5-10th Oct 2014.
The event explored why personalisation has become so fundamental to business, and why is “social data” the key to unlocking the promise of one-2-one marketing? It also looked at exactly how to harness social data, pin-pointing exactly what data is important in a haystack of social noise.
This event is the first of its kind for AOP and promises to be an engaging and informative day, with an excellent range of speakers, from IBM to LinkedIn, IDG to Emap Inform and Just International to Mindshare.
As part of Social Media Week London, Catalysis is hosting an event that explores the unique challenges that B2B social media campaigns present. There will be two presentations from leading technology companies, CA Technologies and Polycom, followed by a Q&A session. Register here: http://bit.ly/wfzkr9
The B2B Fast-Track is designed for to help resolve your pain points. You can discuss your issues by meeting with vendors with innovative fresh ideas with a view of developing new relationships.
If you are a marketer who is looking to source new vendors and resolve your pain points, this is the event for you.
Press stories about social media could make you believe that platforms such as Facebook and Twitter are just for spotty teens and young adults on the pull. It’s all parties gone wild when 5,000 turn up and cyber bullying.
"Grand Designs: Constructing your digital brand architecture"
Is ‘marketing strategy’ now being driven solely by the latest digital channels on offer? Is the tail wagging the dog?!
With the number of new digital marketing channels growing rapidly, even with taking away traditional marketing, what do you back? What is the optimal mix?
Use an integrated set of social media techniques to support every stage of the buying decision and turn general awareness into profitable relationships.
Improve your online lead generation techniques to drive more conversions and increase sales. Learn how best to engage with customers online and capture their data effectively.
social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, New York
social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, Dubai, Middle East