burson-marsteller

According to a survey from PR firm, Burston-Marsteller reported in Mashable, blue chip marketers favour (or should that be favor) Twitter over Facebook and blogs for that matter.

In numbers:

• 54% are on Twitter
• 32% have a corporate blog
• 29% have a Facebook fan page

Despite recent criticism of Facebook's advertising, the inclusion of fan pages is reportedly providing clickthrough rates of 6.49%, but as a new feature this could be a honeymoon period.