Chris Heffer

SMW REWIND: Social CRM - A Practical Look [video]


Hosted at Hub Westminster on Wednesday, 26 September 2012, the SMW session Social CRM- A Practical Look at What it is and How to Get Started, explored the big questions:

  • What it Social CRM? 
  • What are the benefits?
  • What are the barriers? 
  • Is anyone using it? 
  • How do I get started?

Sponsored by NixonMcInnes, the social business and digital innovation consultancy group, the session focused on the realities brands face when thinking about social CRM.

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SMW REWIND: Why You Don’t Need a Social Media Strategy [VIDEO]

Chris Heffer on "Why You Don't Need a Social Media Strategy"

Ever wondered why social media never returns as much benefit as you would like? Want to figure out how to get more people to buy in to social? In this session, hosted at Facebook, Chris Heffer from SAP takes a look at social from a different perspective and gives some ideas how to make social more successful in your business.

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