cognitive bias

This post was written by Mat Morrison, Social Media Strategy Director at Starcom MediaVest Group and originally appeared on his blog. You can find him @mediaczar and his evil alter ego, @evilczar.

Like most other modern human beings (and I’m including you in this), I’m naturally bad at prioritising my life. There are all sorts of psychological processes that — while nicely suited to living in the early hominid moment — aren’t much use when it comes to mid- and long-term planning in the modern world. Wikipedia maintains a handy-dandy list of the resulting cognitive biases that’s worth perusing from time to time.