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The speed of your website is critical. According to one report for every second that a page takes to load, wave goodbye to 7% of sales and who can afford that? Visa Europe estimating £450m will be spent on Cyber Monday alone.

There's all sorts of clever tech solutions: cloud-based servers, cacheing, content delivery networks to name but a few. Surely good old-fashioned comments don't represent a website glue trap?

Achieving quality inbound links is still an important element to SEO. The methods to achieve this include 'link baiting' with great content to achieve the best unsolicited links through to purchasing links on smaller directories which yields less benefit.