The film marketing model we see today has remained largely unchanged since the 1980s. In this recap of Way to Blue's event "Fire the Creatives! The Audience Has Arrived", Dan Heale takes a look at the influence of the audience on 21st century film marketing.
Film, TV and Media Conference, 26-27 Feb
Discover how the film industry is pushing the boundaries of digital film and embracing the very latest digital technology including 3D