EdgeRank

OK, so let’s imagine that you or your client have a Facebook brand page with a healthy 50,000 likes. 

You’re posting an entertaining mix of links back to your site, photos and the occasional piece of video.

So the question is, what kind of interaction levels should you expect to be getting?

To get to an answer, I’m mashing together a couple of recent pieces of research.  The first, from an article by Robin Grant in Techcrunch looks at EdgeRank – which is the algorithm Facebook uses to work out which updates make it into your news feed. It’s pretty clear that distribution of content by brands has dropped by some 40% in just three months – and that the drop is fairly uniform across even the most popular Facebook pages. 

Last week I attended the Chinwag and Our Social Times conference on Facebook Marketing which was excellent. The topic I found most interesting was Facebook’s EdgeRank, but when asked how many of us know about the algorithm, I was surprised by the lack of hands that showed.

It’s actually quite a simple concept and one all Facebook Marketeers should be aware of. The following Q&A explains all you really need to know about Facebook’s EdgeRank and how to manipulate it to boost your Facebook marketing activity.