In under a week some of the UK's leading digital firms will be making the trip to the Big Apple for the third Digital Mission to New York.
The week takes in a heap of activities designed to bring companies up-to-speed on the US market, make heaps of introductions and take in the full intensity of the ad:tech NYC Expo.
For those taking part in the Digital Mission, and anyone travelling to the US from the UK, the forms for immigration have changed in the last couple of months and it's now obligatory to complete the snappily titled Electronic System for Travel Authorization for (or thankfully, ESTA form).