Social Media is more than just "LIKES" - for companies in particular it should be an
online encounter where they can have valuable conversations with their customers. Social media can be such a valuable tool for
business both big and small, for customer interaction and acquiring new
customers as well.
I believe that
companies can enjoy real benefits of social media without splashing their
increasingly limited cash on relatively expensive ads such as those sold by Facebook
as part of its much-touted advertising service. And whilst you might not get 3000 new "followers" in a month, you can still strengthen your brand’s profile among the people who
actually matter: new and existing customers.