FMCG

The Category Management Conference – Advanced Channel Strategies In Action

23 leading brands unite to showcase real-world case studies on how to build collaborative retailer relationships, win shoppers and ultimately, become the consumer champion and drive drive category growth in the convenience, online, discounter and main estate channels.

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Date: 23 February 2017
Location: The Waldorf Hilton, Central London., UK

The Digital Food & Drink Conference – Boosting Performance

Join 17+ senior food and drink brands and retailers including ASDA, Kellogg Company, Monster Energy, Arla Foods, Morrison's, Mondelēz International, Twitter and Kerry Foods reveal best-practice case studies for on-trend, results-boosting digital food and drink strategies

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Date: 9 March 2016
Location: One America Square, UK

You Have 8 Seconds to Get My Attention, Go!

attention seeking by Jonny Hughes - https://www.flickr.com/photos/jonny2love/4500480251

The average attention span is now just 8 seconds.

A study by the National Centre for Biotechnology Information, U.S. National Library of Medicine shows the average attention span is down from 12 seconds 10 years ago to just eight seconds today.

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5 September 2014 by Ameet Chandarana