h&m

A new report from The Beans Group reveals how to engage and influence a major slice of the youth market: freshers.

It's launched at the annual Youth Marketing Strategy conference in April.

As mentioned at Wednesday's Facebook Marketing Conference, comScore have released their latest whitepaper - The Power of Like Europe: How Social Marketing Works for Retail Brands.

Focusing on European brands such as H&M, ASOS, La Redoute, Topshop and Zara, the independent research illustrates how popular consumer brands are using Facebook to deliver media impressions at scale, acheive brand amplification and resonance, and ultimately drive desired behaviours among key customer segments.