indian

Expanding a business into a new country can be daunting. As we've discovered across the Digital Mission events understanding the market is critical, even when there's a (mostly) shared language like the US.

At first sight, the Indian market looks daunting, the numbers are mind-boggling, as is the pace of change. That's before figuring out how to tackle the business culture.

Step in UK Trade & Investment's London team, they've just announced a Marketing Strategy Scholarship with S.P. Jain Institute of Management and Research, Mumbai. It looks like a fantastic opportunity to tap the brains of India's leading marketers in a five-day intensive course at their campus in Mumbai followed by executive placements at Indian companies.