influence

Veteran marketing strategist, Mat Morrison (aka @mediaczar) and self-described "World's Oldest Living Social Media Guru unpacked what 'influencer' means for marketing campaigns in his recent Digital Shoreditch presentation. Here he investigates just how influential is Stephen Fry and a lot more...

These are the slides and the (highly idealised, improved and much more eloquent) script that went with them at my lightning talk today at Digital Shoreditch. In reality, there’s a lot more thought and attention in this post than there was in the talk.

We're delighted to announce the line-up for what promises to be an insightful panel at this Wed's Chinwag Live: Webs of Influence event.

The panel spans the worlds of psychology, neuroscience and behavioural economics and there'll be plenty of time for audience Q&A, featuring Sarah Wood, Co-Founder of award-winning social video platform Unruly, Dawn Smith from Digitaria, the driving force behind KONY 2012's viral campaign, Jon Murphy from Oban Multilingual an expert in country-specific SEO and cultural insight and Rob Tezska, Cognitive Pyschologist and Science of Magic PhD student.

The debate is chaired by Nathalie Nahai, The Web Psychologist and author of Webs of Influence: The Psychology of Online Persuasion. Nathalie will kick off the session with a whistlestop tour of some of the highlights from her book.

We're delighted to announce the latest additions to Chinwag Insight: Psychology of Online Insight Conference! Joining the lineup is: 

Craig Sullivan 
Group eBusiness Manager at Belron (aka AutoGlass)
'Psychology: changing behaviour, increase conversions, cut costs'.
Craig is going to explain his love of studying customers and testing new products, services and page designs on 28M+ website visitors. Using  psychological principles, he'll explain how you can change consumer behaviour, increase conversion rates and lower running costs. 

Martin Talks
President of Digital at Draftfcb
Martin will be talking about 'Why Emotion Drives Your Bottom Line'.

Stuart Battersby and Matt Purver
Co-Founders of Chatterbox
Stuart and Matt will discuss  'Using conversational analysis to understand influence and interaction'.

Social media influence and how to measure it, if that's even possible, is a red hot topic. A recent guest blog post from Simon Caine - I Hate Klout - kicked off a flurry of comments and twitter conversation - increasing his influence, perchance? Joanne Jacobs, one of those commenters kindly agreed to share her blog post and recent presentation on Influence & Marketing on Chinwag.

Last night I spoke at an event in London for marketing and PR practitioners on influence. I quite deliberately constructed a presentation which I knew would not be popular; I wanted to challenge marketing professionals on their focus on influencers as a mouthpiece for brands. Or perhaps more accurately, I wanted to tell them to stop what they were planning/doing and really think about why people are influencers to begin with.