julia monro

How has social media changed the way brands approach CSR and sustainability initiatives? What challenges and opportunities do they face when using them?

That was the agenda for Sustainable Brands Doing Good by Doing Well in Social, a forum for comment and insight from brand marketers.

The impact of social technology is only just being felt, as the full repercussions of a world where frictionless sharing is the norm, but this is just the start. As social technologies expand into the offline world, creating links between the retail experience and the online world, the possibilities are endless.