Lee Bryant

Meaning 2013 (Fri 8 Nov) is just round the corner and we couldn't be more excited. It is set to be another fantastic day, and our friends over at NixonMcInnes have given us one pair of tickets to give away to one lucky Chinwager.

The competition closes on Oct 31, click here to make sure you are in the running.

Fashion conscious consumers know what they want, when they want it, be it high street or haute couture. Social Media has facilitated fashionista's with a hub for conversations now its up to the brand to listen. The question is who to listen to? Who has real influence?

Is it the obvious: editors, fashion bloggers and trendsetters or are there different tribes? Can new influence tools like PeerIndex, Klout or KRED unlock these groups or is it a case of knowing ‘who to know’?