location based

Like every 'social-media' guy, I dream of a world where the noise falls away. For years we've been helping brands and their PR firms kick off conversions about their products. We've created a deafening, hyperworld of mischief that flows ever more quickly towards becoming nonsense.

The fundamental truth is that there are only so many social media tools people can be expected to use and only so many ways they will want to interact with them. The smartphone brought the contact point into our hands. Facebook and Twitter fulfilled the rest. There's little you can't do on those platforms that really adds value to a person's every-day social desires. Or so I thought...