magazines

American magazine Entertainment Weekly is the first print title to have video adverts included inside their pages.

The adverts feature on small screens built into cardboard and the Entertainment Weekly one contains ads for Pepsi Max and US TV network, CBS. There are also in-built speakers and each chip can hold up to 40 minutes of video content.

Manufactured my Americhip, the technology is still quite bulky; the chip is mounted on a thick cardboard insert and takes several seconds to load. Quite the wait for an impatient reader.