mat morrisson

The Wrong Social Network: How Cognitive Bias Fools Marketers

chinwag psych 9th may header

kensington market graffiti by Jacob Earl

This post was written by Mat Morrison, Social Media Strategy Director at Starcom MediaVest Group and originally appeared on his blog. You can find him @mediaczar and his evil alter ego, @evilczar.

Like most other modern human beings (and I’m including you in this), I’m naturally bad at prioritising my life. There are all sorts of psychological processes that — while nicely suited to living in the early hominid moment — aren’t much use when it comes to mid- and long-term planning in the modern world. Wikipedia maintains a handy-dandy list of the resulting cognitive biases that’s worth perusing from time to time.

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