nixon mcinnes

Social Media and Behaviour Change: Applying Theory

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Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline - but using social media as part of the mix is relatively new.

I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships and our perception of social norms - both things that are an inherent part of the social web.

From a research perspective, the massive volume of personal and conversation data we publish to the web everyday also gives us a gold mine of information that can help us understand individual’s online behaviours and attitudes - more quickly and at a lower cost than traditional research methods.

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Social CRM: Building Customer love <3 sponsored by Nokia and NixonMcInnes

Social Media has changed the playing field in CRM, some companies are embracing this change and using it to help develop stronger, more transparent relationships with their customers. How are traditional CRM systems dealing with an exploding number of social CRM channels? Quick our expert panel, RSVP for your free ticket now.

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Date: 10 February 2011
Location: Design Council, UK

First Batch of Tickets Released for Social Media Week London Events

Tickets by Brendan Riley

Save the date: 7th-11th Feb 2011. In less than four weeks London joins New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, Hong Kong and Istanbul for Social Media Week 2011.

Over 500 tickets have been have booked already, but there's still time to grab yours. Keep an eye on the schedule as events are being added every day, we're expecting over 70, double last year's total.

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