Pages

This Tuesday (17th July) we held our second Facebook Marketing Bootcamp at We Are What We Do in London. With Facebook trainer, Tania Jackson of Red Idea on hand, the day-long workshop aims to provide a hands-on and more personalised approach where attendees can learn what they can do to improve their techniques and strategies and how to do it.

We thought we'd share just a few things we learnt from Tuesday's Bootcamp.

What better way to begin our Facebook Marketing Conference next week (Weds 18th July) than with Facebook themselves?!

After some essential tea & coffee and a short welcome, we'll kick things off with a keynote from Andy Pang, Measurement Solutions Group Lead from Facebook.

You'll then get to hear about BBC Worldwide, Cadbury Dairy Milk / Kraft Foods, Yorkshire Tea, Manchester City FC, TBG Digital, Beyond, Markettiers4DC, Edelman, GlobalWebIndex and more! The full programme is below...

As Facebook heads towards a record stock flotation that could value the company at £63 billion (and Mark Zuckerberg at £17.8 billion), we have to ask what role we, the users, play in its success.

The website relies on adverts to generate profit. Those can be directed either to an external website or to a branded Fan Page. Marketers realised early on that directing their ads to a Fan Page rather than a standard ‘Dot Com’, not only meant a better response (the site shared information about other friends who endorse the action), but also introduced the potential to grow massive marketing databases to which they could direct promotional messages at no further cost.

We’ve all swallowed the pill and a quick glance at your new timeline profile will show how many Fan Pages you have now ‘liked’- far more than you’d imagine, it’s not uncommon for single profiles to join hundreds a year.

The #NewTwitter is rolling out worldwide. Whether you have the new interface yet or not, it might be worth knowing what’s new, and what it’ll mean for you, your brand or your business.