psychometrics

Thank you to all that attended the long awaited Chinwag Insight: Psychology of Online Influence conference yesterday.

The afternoon was jam-packed with brain-busting insight from some of the leading experts from both academic and marketing worlds, bringing together theory and practice to build on the debate from the first event that took place during Social Media Week London in February.

Amongst the sea of information, here's a few of our favourite pointers on tackling online influence:

• 1. Know your target, 2. Communicate persuasively, 3. Sell with integrity.
• Relate to what bonds people and drives them to share: shared history, attitudes, society and culture.
• Identify the 5 types of influencers: idea starters, amplifiers, curators, commentators and viewers
• Provide 'social validation': ratings, reviews and pictures bump up effectiveness by 20%

The first batch of early-bird tickets have just been released for Chinwag Insight: The Psychology of Online Influence, a half-day conference on 3rd May in London that uses psychology to help marketers understand influence, decision-making, behaviour and intent.

An afternoon spent extracting meaning from a sea of numbers? We're looking forward to it, too! What better time to grab an early-bird ticket and for Chinwaggers (you'll need to login, or register if you're not a member already) there's a limited-time special offer to save an extra £50.