report

From ASOS to Zara - comScore Release Report on Facebook Driving Purchase Behaviour in Europe

asos

As mentioned at Wednesday's Facebook Marketing Conference, comScore have released their latest whitepaper - The Power of Like Europe: How Social Marketing Works for Retail Brands.

Focusing on European brands such as H&M, ASOS, La Redoute, Topshop and Zara, the independent research illustrates how popular consumer brands are using Facebook to deliver media impressions at scale, acheive brand amplification and resonance, and ultimately drive desired behaviours among key customer segments.

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20 July 2012 by Chinwag Team

Copyright in the Digital Age: Will the Government Implement the Hargreaves Recommendations?

Coadec is hosting an event next Thursday evening, 23rd June, on the Hargreaves IP report and the prospects for the government implementing its recommendations.

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Date: 23 June 2011
Location: TechHub, UK

Online publishing past its peak?

According to The Association of Online Publishers’ (AOP) annual census of revenue growth, online publishing is predicted to be down by 20% this year with a forecasted growth of 31% compared to 52% in 2007.

Despite this forecasted dip, online publishing still fared well compared to business growth in other sectors which is predicted to be 8% for 2008.

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27 May 2008 by Suzanne Morrow

Digital workforce upbeat as new media shrugs off economic insecurities

The UK’s digital media industries remain upbeat, with sustained confidence in employment opportunities and optimism about current market conditions, according to a new survey released today, 19th May 2008, by digital media community network Chinwag. (http://www.chinwag.com/digitalpulse/2008/03)

PRESS RELEASE

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19 May 2008 by Deirdre Molloy