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Google hosted their sellout Google@SocialMediaWeek event in London on Thursday 16th February 2012 at the SMWLDN 2012 Hub, sponsored by Google! (What a mouthful!)

If you weren't one of the lucky one's who managed to snap up a ticket, you can now watch the event online, right here!

Hear the latest thinking on social media and our wider social worlds from Google experts, academics and advertisers.

With over 180 events in London alone last week and over 15,000 registrations not including the people enjoying all the action on Livestream, it was a serious hit!

Don't forget that eleven other cites were simultaneously taking part in Social Media Week 2012, although London being our amazing city made the most noise on Twitter throughout the week according to Brandwatch with 29% of the global buzz and over 50000+ Tweets, with New York close behind.

Day One

On Monday causing a stir was Twitter, the Butterfly effect and the future of Journalism with Andrew Walker, founder of Tweetminster; Paul Lewis, Special Projects Editor at the Guardian; Anna Doble, Senior Online Producer at Channel4 News; Steve Butterworth, founder of Flumes Media Limited; and Titia Ketelaar, UK correspondent at NRC Handelsblad. Paul Sawers from The Next Web brings you all the highlights.