SEO and search marketing

<tl;dr> Google Adwords is a fantastic tool for the S of the SMEs and the giants of paid search advertising, but medium-sized companies are increasingly squeezed of precious access to account management and inside info. </tl;dr>

I can only vaguely remember a world without Google. Being in my late thirties, my career and I grew up in an age where everything digital was evolving. I saw and took part in the birth of social media and I incubated, in my own way, the launch (and occasional failure) of early ‘dotcoms’.