Snap Up a New Following

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With its popularity continuing to boom, its no surprise that Snapchat – the phone app for sharing one-off, self-destructing photos and videos with friends – has piqued the attention of a few social marketing strategists.

Car manufacturer Acura recently sent out an exclusive six-second clip of their new prototype vehicle to the lucky first 100 followers of their account, a move sure to bag them (and Snapchat) a few more clicks. But does a platform defined by its short attention span represent a viable and sustainable avenue for business to consumer engagement?

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