social data

Global Dawn's event, Personalisation Using Social Data in a World of Noise, took place at the Sport, Entertainment & Culture Hub at Engine on Wednesday 26th.

The event explored why personalisation has become so fundamental to business, and why is “social data” the key to unlocking the promise of one-2-one marketing? It also looked at exactly how to harness social data, pin-pointing exactly what data is important in a haystack of social noise.

The Business of Social Business (Tues 27th Sept) will take a closer look at the fundamental changes business and organisations need to make to ensure they stay abreast of the connected consumer.

We're delighted that organisers, media140, have offered two lucky Chinwagger(s) the chance to win a free conference ticket.