social marketing platform

Not All Fans Are Equal

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Think all your Facebook fans are equal? Richard Jones, the CEO of EngageSciences doesn't... 

Back in 2009, when EngageSciences was founded, we saw that the first generation of social media management systems weren’t really platforms for marketers. Let’s be clear, there is a difference between tools that are aimed at managing the conversation on social channels and a platform designed to configure and run social marketing campaigns.

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