social networking for brands

People Powered: An Interview With Nick Bennett, Managing Partner, STEEL


Nick Bennett is a man with a number of digital achievements under his belt. Managing partner of STEEL London; NMA top 100 digital agency, a client list boasting a string of high profile brands and blogger for SocialMediaToday; Nick has extensive experience in creative social media strategy.

It's not as difficult as it seems,” Nick says about this strategy, “'s about being human.”  He elaborates on this point; “social media is about people; it's not the channels, it's not the next fad.. it's about people and how people behave.

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Proving the ROI of Social: An Interview with Tejal Patel, Global Social Commerce, Nokia


Nokia is a brand that has never been afraid to hold it's own in the social space. No doubt as a result of this, they have a global audience of over seven million.

Tejal Patel leads social commerce at Nokia. She's passionate about the accountability and ROI of digital, and during her time with the brand she's been working to prove the value of their social efforts.

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Building the Social Web

The focus for this event will be on building online communities, social web tools and how they benefit organisations and brands.

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Date: 2 July 2010
Location: Central Saint Martins College of Art and Design, UK