t-mobile

Brand Banter Part 2: T-Mobile & AT&T Duking It Out for Customer Love

Sumo Wrestling Suits by Jason Ippolito

Following on from the multi-brand Twitter banter-fest we wrote about recently, news reaches us from the other side of the pond of more brand on brand banterage.

When AT&T customer @RamblingRooney tweeted about T-mobile's remarkable new plan that doesn't charge extra for international data, the social media teams swung in to action, culminating in a personal tweet from T-mobile US CEO, John Legere.

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29 November 2013 by Sam Michel