techfluff.tv

The week before last we gathered with the good people of Bootlaw for possibly the last Summer BBQ of the year. Naturally, it poured with rain. In fact next time we organise a BBQ, I'm putting money on rain. To date, we have a 100% hit rate!

Along with over 100 Digital Mission alumni and Bootlawyers, we were joined by Newspepper's Anastasia Emmanuel quizzing the crowd on geo-location and whether they'd rather 'network' with Jack Dorsey or Mark Zuckerberg.

The third video installment from Digital Mission to SXSWi 2010 from Techfluff.tv's Hermione Way.

In a whirlwind trip around SXSWi, she speaks to the Digital Mission companies, visitors to the Digital Mission stand "Trust Agents" author, Chris Brogan and Tuttle Club's Lloyd Davis with a ukelele solo (yup, you read that right).

It's hard to describe South by South West interactive. Yes, it is a trade show. Yes, it's a conference. Yes, there's lots of business going on.

The laid-back atmosphere of Austin pervades the event, and despite the frenetic activity, networking and business going on, for the attendees it doesn't feel like a corporate environment.

Hermone Way from Techfluff.tv, took her film crew out and about at the Austin Convention Center, to try and capture what makes SXSW special.

The first day of the Digital Mission to SXSWi 2010 day starts with the masterclass, an opportunity for the companies to wrap their heads around doing business in the USA, the legal issues, the cultural approach, the business landscape and insight into SXSW.

Techfluff's Hermione Way stopped by to film some of the attendees and Leah Mayo from UK Trade & Investment's office in Houston.

The momentum is building as the final preparations are made by the 35 companies travelling to South by South West interactive as part of the first Digital Mission of 2009. We're excited to announce that Techfluff.tv have joined the Digital Mission as our video partners and will be joining the Digital Mission gang on the journey to Texas.