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Facebook this. Facebook that. Facebook blah blah blah. In digital circles that's all anyone seems to talk about these days. Over 500 million people can't be wrong? Or can they? The picture isn't quite as black and white, or should that be blue and white?

PR giant Edelman recently published two social media maps looking at social networks and social media consumption across Europe and Asia along with an analysis of the most popular social networks and online usage.

At first glance Facebook is dominant, with the majority of online time spent on social networks or consuming video, with Zuck's giant dominating the European scene. From the research: